RE//THREAD is a cultural and educational center that informs, engages, and empowers the community to adopt sustainable practices within the denim industry.

For most people, denim is just a product: bought, worn, and discarded with little thought. But behind every denim garment is a hidden story about water waste, labor conditions, pollution, and cultural influence. The denim industry, while iconic, is also one of the world’s most resource-intensive and polluting sectors.

To put in perspective how demanding it is to produce a single pair of jeans, it takes 1,800 gallons of water, 32 kilograms of carbon dioxide, and 400 megajoules of energy. You can only imagine that the single item you wear from day to day takes up such a sheer volume in resources. Denim’s popularity, amplified by fast fashion, has magnified these issues, turning craftsmanship into mass production.

RE//THREAD sheds light on these unseen impacts, addressing denim’s full life cycle—its cultural significance, social impacts, and environmental footprint. More than raising awareness, it offers tools, knowledge, and experiences that reconnect people with denim’s past, present, and future. Its ultimate goal is to inspire transformative change, empowering individuals and communities to drive sustainable innovation in the industry.